You’re using AI.Now make it work for you.
We turn how you work into one AI system that runs on your data, connects to your tools, and handles the execution, so you can focus on the work only you can do.
Companies Alex has worked with
Right now, you’re the system.
A chat here, a skill there, a custom GPT for that one weekly task. You’re using AI across your role, but you’re still the glue holding it all together.
Chat
You ask, it answers.
But you start from scratch every time.
Where most people are.
Skills
Each one follows your process.
But each skill works alone, and they drift out of sync unless you maintain every one.
Where you want to be.
AI Operating System
It all works as one.
Everything runs from the same knowledge, so every process stays aligned and every result stays consistent.
Here’s what your AI has been missing.
The AI Operating System.
Four parts every system runs on. Together, they take you out of the middle.
Context
Your AI never has to guess.
Your definitions, standards, and point of view, so you stop re-explaining your business.
Process
The work comes out the same way every time.
Your methods as repeatable steps, so the result doesn’t depend on who ran it or how they worded the prompt.
Tools
No more copying and pasting between apps.
Connected to your CRM, email, drive, and spreadsheets, so your AI reads from them and updates them directly.
Structure
Nothing gets lost in old chats.
Every output, decision, and file lives where you tell it to, so each piece of work builds on the last.
You don’t need another AI product. You need a system you own.
Request a 30-minute call
Case study · DLB Creative
Doug’s method, in a system that answers to him.
DLB Creative shows companies how they look to buyers and investors from the outside. That used to mean Doug reading every website and social page, line by line. We rebuilt Enid, his audit system, so it reads them the way he would and scores each company on his 24 signals across eight areas.
10 hoursback on every audit, so his time goes to the expertise and guidance clients pay him for
- 01PositioningThis headline could be any IT firm’s.Competitive
- 02MessagingAward-winning. 24/7. Says who?Needs work
- 03WebsiteTwo buttons. Two different asks.Competitive
- 04Trust20+ years in. Not one client named.Needs work
I’d been doing this by hand for years, and it ate my week. Alex built me something that worked from day one, and I can shape it myself as my method changes. Enid reads. I decide.
“I shared it with our marketing committee and we’re going to make some of the adjustments Enid recommended.”
You’ll work with me.
I’m Alex Morton, founder of Actual Insight. I’ve spent fifteen years in data: consulting across the consumer packaged goods industry and years leading digital analytics at a global restaurant brand. Now I build AI systems end to end, for everyone from enterprise teams to one-person businesses.
AI is the technical team. You’re in charge. AI now writes the code, connects the tools, and grinds through the repetitive work. Your value moves from production to judgment and creativity, so that’s where every system I build puts you.
A template is a starting point. Knowing what goes in it is the job. Anyone can download a template, including ours. The hard part is knowing what belongs inside: which definitions your AI should never guess at, where a person needs to stay in the loop, and how to connect it to the way your business actually runs.
Your system is only as good as your data. Call notes scattered across tools, a CRM no one trusts, files that arrive in a different format every week. Most people get stuck here. It’s the part I know best: I can get your information ready for AI without a six-month project first.
How it works.
We learn your business.
We dig into your long-term goals, how the work gets done today, and the bottlenecks slowing you down. Then we recommend where to start for the biggest return, and you know what it costs before any work begins.
Start with one job
Running Start
$1,500
You use AI every day, and you’re ready for it to do the work, not just answer questions.
- One task that eats your week, like a weekly report or a client brief.
- We arrive with a system built for it, starting from one of ours when one fits.
- Two hours together to fit it to your tools and data.
Build the whole system
Custom Build
from $5,000
You’re already building skills, and you’re ready for AI to handle a wider scope of work.
- A strategy session to map the work, your data, and your tools.
- Several jobs in one system, built around how your business works.
- About two weeks for most builds.
Keep it growing
Fractional AI & Data Lead
from $2,500 a month
You want a senior AI and data partner, without the full-time hire.
- A roadmap: which systems to build next, and what to add to the ones you have.
- Support for your systems, and your data brought under one roof.
- Set hours each month, agreed before we start.
Or bring your team
Workshops
from $5,000
You’re responsible for AI adoption across a team of 5 or more.
- Hands-on building with your team’s real work, collected ahead of time.
- Larger teams get a multi-day version, with working sessions for each team.
We build it with you.
On your data, tested on real tasks. You see each round and tell us what to change, and we refine it until the results are right.
We hand it off. You take it forward.
It’s done when it’s live in your accounts and doing the job, day to day. We teach you how it works and how to add to it, so your system evolves with you.
Free system · Demo data
Not ready to talk? Take one of our systems apart.
Retail Analyst turns a business question into a finished analysis on a demo restaurant chain’s data, with every query and decision written down. It’s free on GitHub.
Questions
Do I need to be technical?
No. You need to know your business: the outcomes that matter, the information behind your decisions, and how the work actually gets done. Your system runs in the Claude desktop app, and we set it up with you. AI writes the code. You’ll learn to direct it.
Which tools does this work with?
Your systems connect to the tools you already use, like your CRM, email, drive, and spreadsheets. They run in Claude, and our free systems also ship with setup for Codex, Gemini, and other agentic coding tools.
Are the systems really free?
Yes. They take some setup to run on your own data. Use them as a starting point, take them apart, or bring us in to build yours.
What does a system cost to run?
Usually nothing extra. We build systems to run on your own Claude subscription, in the Claude desktop app. If one needs another paid tool, you’ll know before we build it.
Is my data safe?
We build inside your environment, in your accounts, and follow your security requirements.